Doechii’s Apple Music Studio Encore: Reflecting on Success, Vulnerability, and the Year Ahead

Doechii returned to the Apple Music studios twice in 3 months to give an update on her her artistic journey, mental growth, and transformative year. From recalibrating her identity as an artist to delivering electrifying performances, Doechii’s passion and hunger to be the best shone brightly throughout the discussion.

On Being “That Girl”

When asked about the meaning of one of her standout songs, Doechii described it as a celebration of alignment and self-recognition. “This song means arriving and being that girl,” she stated emphatically. It’s clear that this sense of self-awareness has carried over into her artistry, allowing her to create music that resonates deeply with listeners.

The Non-Stop Grind of Being an Artist

Doechii reflected on the relentless nature of her work in the music industry. “There’s no 9-to-5 to this, no off days,” she said. The artist shared how she’s spent many Decembers working through the holidays, exemplifying the sacrifices that come with pursuing greatness. But for Doechii, the grind is part of her commitment to delivering the best performances and staying true to her vision.

Personal Growth Through Music

Over the past three years, Doechii has experienced significant personal growth, learning how to depend on herself and trust her instincts. “I’ve learned so much about my mental willpower, what I like, and what aligns with me,” she shared. This journey of self-discovery has been integral to her music, which she describes as a reflection of her internal growth.

One of the most profound lessons she’s learned is the importance of self-validation. Early in her career, she grappled with doubts and external pressures, but she’s since grown to trust her instincts and make music that aligns with her true self. “I have to be really dependent on myself and my gut,” she said.

Vulnerability as a Superpower

Discussing her creative process, Doechii highlighted the courage it takes to be vulnerable. She admitted that creating certain songs felt like a therapeutic release: “You have to be in a courageous place to face yourself.” For Doechii, music is not just an art form but a means of self-reflection and healing.

She also spoke about the importance of honesty in her artistry. Writing the track “Denial is a River” was a breakthrough moment for her, marking a commitment to living openly and authentically. “I don’t like secrets. I have to be honest all the time, or I get really uncomfortable,” she explained.

Performing with Purpose

Doechii’s live performances have become a key part of her artistic identity. Her recent appearances, including a standout performance on The Late Show with Stephen Colbert, showcased her dedication to delivering captivating visuals and choreography. For this particular performance, she took creative control, choreographing the movements herself for the first time. Inspired by the minimalistic yet impactful ethos of MF Doom, Doechii created a performance that felt more like a theatrical experience than a traditional music set. “I wanted it to tell a story,” she said.

The artist managed to execute her vision in just four days of preparation, highlighting her drive and adaptability. “If I have 24 hours, I’m going to work my hardest to make the best performance,” she said. Her efforts didn’t go unnoticed, as the performance received widespread praise for its innovation and emotional depth.

Pioneering a New Sound

Doechii’s impact on the music landscape is undeniable. Reflecting on her career-defining album, she revealed that she felt a strong sense of purpose while creating it. “People didn’t think they wanted it, but they definitely needed it,” she said. The album’s unique blend of influences, from Lauryn Hill’s introspective storytelling to Outkast’s boundless creativity, has carved out a space for Doechii in today’s music scene.

When asked about her influences for the project, she cited a diverse range of artists, including Kendrick Lamar, MF Doom, and Lil Wayne. “These artists inspired me with their creativity, their ability to break boundaries, and their authenticity,” she said.

From Tampa to the World

Growing up in Tampa, Florida, Doechii always knew she wanted more. “I did every show, every club in Tampa,” she said, explaining how she reached a point where she felt the need to push herself further. This drive led her to New York, where she honed her craft alongside other talented artists. “The only way you’re going to get better is to spar with somebody who’s better than you,” she said.

Now based in Los Angeles, Doechii continues to thrive in the “main event” of her career. Her rise from Tampa’s small yet supportive music community to international stages reflects her relentless ambition and undeniable talent.

Looking Ahead

As Doechii wraps up a monumental year, she remains grounded and focused on her growth. “I’m still learning a lot about myself and this industry,” she said. With her unyielding hunger for success and her dedication to authenticity, it’s clear that Doechii’s journey is just beginning.

The interview ended on a note of gratitude, with Doechii thanking her team and supporters for believing in her vision. With her artistic evolution and electrifying performances, Doechii has cemented her place as one of the most exciting artists to watch in 2024 and beyond.