EVEN Campaign Workshop: LaRussell Drops Gems on Building Community and Monetizing Your Music

In an exclusive workshop hosted by the groundbreaking music platform EVEN, acclaimed artist LaRussell shared his insights on how to build a thriving community and achieve financial success in the music industry. The workshop, which also featured presentations from EVEN's Artist Relations and Client Services teams, provided a wealth of knowledge for artists at all stages of their careers.

LaRussell's Golden Rules

LaRussell, known for his innovative approach to connecting with fans, emphasized the importance of building genuine relationships. "You have to earn your fans' support," he stated, highlighting the need for artists to consistently provide value and engage with their audience. He stressed the importance of being present and accessible, sharing his own practice of actively participating in his community and responding to messages even with a million-plus followers.

Beyond the Music

The workshop also delved into the importance of offering fans more than just music. LaRussell shared how he and EVEN's CEO, Mag, pioneered the concept of "asset collateralization," allowing artists to sell a variety of items beyond their music, such as merchandise, NFTs, and even royalty shares. This approach not only creates additional revenue streams but also strengthens the bond between artists and their supporters.

EVEN's Unique Features

The EVEN team showcased several platform features designed to empower artists. The "pay what you want" model, the upcoming "community" feature, and the waitlist tool were highlighted as ways to foster deeper connections with fans and generate excitement around releases. The platform's analytics tools also enable artists to understand their audience better and tailor their offerings accordingly.

Key Takeaways for Artists

• Build genuine relationships with your fans.

• Offer exclusive access and unique experiences.

• Think beyond music releases and provide additional value.

• Utilize EVEN's features to connect with and understand your audience.

• Don't be afraid to experiment and find what works for you.

  
  

The Future of Fan-Artist Connections

LaRussell envisions a future where artists have more control over their careers and can build sustainable communities around their art. He sees EVEN as a powerful tool in this evolution, providing the infrastructure for artists to connect directly with their fans and monetize their work on their own terms.

In conclusion, the EVEN Campaign Workshop offered invaluable insights and practical strategies for artists looking to level up their careers. By prioritizing community building, providing unique value, and leveraging EVEN's innovative features, artists can forge deeper connections with their fans and achieve lasting success in the ever-evolving music industry.