How to Break an Artist in 2025: Insights from No Labels Necessary
- Mars
- Jan 15
- 2 min read
Breaking an artist in today’s music industry isn’t just about getting streams—it’s about embedding the artist into the cultural conversation. In a recent No Labels Necessary discussion, Brandman Sean and Corey unpacked their strategies for transforming a song into a cultural moment, showcasing examples of their proven methods.
With a track record that includes Billboard-charting hits, millions of streams, and platinum plaques, their expertise extends to both indie and major-label artists. Their approach focuses on making the process manageable for artists at any stage in their careers.
The Strategy
No Labels Necessary dives deep into their unique process of breaking artists, and trust me, they know their stuff. But since they went into full-on masterclass mode, I’ve saved you some time by laying it all out into simple, actionable steps.
Here’s your quick guide:
Identify a Key Piece of Content Choose a clip or moment that stands out, sparks conversation, or resonates emotionally.
Define Your Goal Clarify the purpose of the post—whether it’s boosting streams, building brand awareness, or creating viral moments.
Pinpoint Your Audience Understand the communities your music speaks to, and target them with intention.
Choose the Right Platforms Match your content to the platform where your audience is most active (e.g., TikTok for humor, Instagram for visuals).
Develop a Narrative Craft platform-specific captions or headlines that engage the audience and spark conversation.
Engage with the Comments Monitor reactions, amplify viral comments, and use insights to refine future content.
Experiment and Refine Post often, measure results, and tweak your approach based on feedback.
By outlining these steps, No Labels Necessary ensures that breaking into the music industry doesn’t feel overwhelming. Their approach encourages creativity while keeping things structured, giving artists a clear path to success.
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