Op-Ed: Kendrick Lamar’s Subtle Argument for the Greatest of All Time on GNX

In a genre where confidence and bravado are almost prerequisites, Kendrick Lamar has always operated differently. His humility and introspection often camouflage his self-assurance, but if you listen closely, the case for Kendrick as the greatest of all time is hard to ignore.

Take the quote from his song "Man at the Garden" on GNX: “What makes you think you deserve the greatest of all time?” It’s a line with Kendrick’s signature layered meaning. On one level, it’s a rhetorical challenge to anyone claiming the GOAT title, asking them to examine whether they’ve truly earned it. But on another, it feels like a self-reflection—an acknowledgment that Kendrick himself is chasing that distinction.

And why shouldn’t he? Kendrick’s career stands as a testament to his mastery of hip-hop as an art form.

A Total Package Artist

Kendrick Lamar’s GOAT case is built on a rare combination of attributes. Start with his ability to create across genres. His discography includes conceptual, introspective projects, R&B-infused collaborations, and even his first true club record, "Not Like Us." Despite it being a diss track, the song became his first number one single—a testament to his ability to expand his sound while maintaining his lyrical integrity.

This versatility extends to his collaborations. Kendrick’s features are universally praised, and he’s yet to deliver a subpar verse for another artist. His work ethic and consistency shine across everything he touches, a hallmark of his dedication to quality.

Even Kendrick’s risks—like the more experimental tracks on Mr. Morale & The Big Steppers—speak to his artistry. While some casual listeners might find these songs less replayable, the depth and intent behind them ensure they resonate with die-hard fans and critics alike.

Cultural Impact and Staying Power

What truly separates Kendrick from many of his peers is his cultural relevance. He’s not just a voice in hip-hop; he’s a voice for Black culture and the world at large. With albums like To Pimp a Butterfly, he tackled systemic racism and identity with an artistic lens few have matched. His Pulitzer Prize for DAMN.—the first ever awarded to a hip-hop artist—cements his place as a cultural cornerstone.

But Kendrick’s genius isn’t limited to his message. His meticulous approach to releasing music ensures that each project lands with dramatic impact. By taking his time between drops, he builds anticipation that few artists can match, and every album becomes a cultural event.

As I see it, every time Kendrick drops, it still feels monumental. Even if some tracks aren’t built for casual listeners, the artistry is undeniable.

Beyond his own career, Kendrick’s contributions to hip-hop reflect an artist who has arguably done more for the genre than many of his predecessors. While he may not match the sheer volume of some artists who came before him, Kendrick’s focus on creating award-winning, culturally impactful music sets him apart. From the Pulitzer Prize to Grammys, he has used the medium of music to address issues of race, identity, and mental health in ways that resonate across generations.

This level of responsibility is rare in an artist of his stature. Kendrick has taken his position seriously, crafting a discography that prioritizes meaningful messages over the pursuit of radio hits. Even the fact that his first true party song, "Not Like Us," came so late in his career highlights this commitment. For years, he avoided focusing on club bangers, instead using his platform to speak to larger societal issues. This calculated approach has earned him respect not just from fans but from critics and institutions that recognize the weight of his contributions.

A Legacy of Focus

Perhaps the most remarkable aspect of Kendrick’s career is his discipline. In an era where public antics often overshadow the music, Kendrick has kept his focus squarely on his art. He’s built a brand on respect and credibility, avoiding the kind of drama that can dilute an artist’s legacy.

Kendrick doesn’t rely on the spotlight to stay relevant—he lets the music speak for itself. And in doing so, he’s become one of the few artists who can claim both critical acclaim and commercial success without compromising his identity.

The Case for GOAT

As hip-hop continues to evolve, Kendrick Lamar’s name will remain central in GOAT conversations. His Pulitzer Prize, his ability to cross genres, his cultural impact, and his flawless consistency make a case that’s hard to refute.

When publications like Rolling Stone or XXL revisit their lists a decade from now, it wouldn’t be surprising to see Kendrick positioned even higher. His legacy isn’t defined by numbers or sales alone—it’s about creating music that stands the test of time, resonates across generations, and elevates hip-hop as an art form.

“What makes you think you deserve the greatest of all time?” Kendrick asked. The answer might just be in the question itself.