Tips for Artists in 2025 from Sean "Brandman" Taylor of No Labels Necessary

Sean Brandman Taylor, co-founder of No Labels Necessary, a music-first marketing agency, recently shared his insights on how artists should approach the changing music industry landscape as they move into 2025. Known for helping artists impact culture through digital content and strategic marketing, Taylor breaks down the essential moves every artist should make to stay relevant and thrive in an evolving industry. Here are some strategies he recommends for the year ahead.

1. Understand Why Labels Still Matter

Despite the DIY movement, Taylor emphasizes that labels play a critical role by providing core services like marketing, distribution, and artist development. While traditional labels may seem unnecessary, he argues that artists still need these services. “Think of a label as a set of functions rather than an institution,” Taylor suggests, stressing the need to rethink the anti-label mindset.

Key Tip: Rather than viewing labels as the “big bad machine,” see them as valuable resources for growth. Whether you build an in-house team or outsource, ensuring these functions are covered is essential for long-term success.

2. Build Your Own Support Network

Taylor believes the future lies in self-built labels tailored to each artist’s unique needs. Instead of relying solely on a traditional label, artists should consider forming teams that can handle marketing, distribution, and development independently.

Key Tip: Craft a personal “label” structure by hiring talented people or using agencies to cover these areas. A DIY approach doesn’t mean going solo—it’s about creating an ecosystem that supports your career.

3. Embrace Tech but Don’t Rely on It

While tech platforms like TikTok, Spotify, and social media play a massive role in discovery, Taylor warns artists not to become too dependent on them. Tech companies often control reach and visibility, which can impact artists’ ability to fully capitalize on their content.

Key Tip: Use tech strategically for growth, but balance it with direct-to-fan strategies that allow for more control and long-term sustainability.

4. Prioritize the Right Deal Over an Ideology

Taylor advises artists to remain open to different structures, whether independent or label-supported. Instead of choosing sides in the indie vs. label debate, he suggests evaluating deals on the value they bring. “The best opportunity doesn’t depend on where it came from, but on whether it’s the right deal for your career,” he explains.

Key Tip: Don’t let ideology limit your options. Assess each opportunity based on its potential to further your goals, regardless of whether it’s independent, label-affiliated, or tech-based.

5. Focus on Empowerment Over Resentment

Taylor notes that institutions like labels are evolving, especially as tech continues to disrupt the industry. He encourages artists to shift focus from fighting against institutions to empowering themselves within the new landscape. “The best way to win is to focus on empowering yourself rather than being anti-label,” he says.

Key Tip: Stay informed and adaptable to changes in the industry. By focusing on empowerment rather than resentment, artists can make smarter decisions and thrive despite industry shifts.